P&G’s Swiffer brand has introduced the Swiffer Sweep + Mop Deluxe—the biggest innovation to the original Sweeper in 25+ years—offering users a sturdier stick that collapses in half to store almost anywhere, and 2-in-1 dry and wet cleaning capabilities allowing users to elevate their everyday clean while eliminating the need for multiple cleaning products.

The Sweep + Mop Deluxe’s engineered design was born out of decades of consumer research on cleaning habits, challenges and preferences. It’s Swiffer’s first-ever floor cleaning product to feature a collapsible stick with improved durability to tackle tough messes. It boasts a 360-degree swivel head that also locks in place to help users clean areas where dirt has been seamlessly hidden. It even gets into those small spaces—baseboards, behind toilets and under furniture. When paired with the new Heavy Duty Wet Cloths and the Heavy Duty Dry Cloths, it makes everyday dirt and grime a thing of the past.

“We hear the challenges from our consumers when it comes to floor cleaning – keeping up with everyday dirt and grime is a chore, and we want to help change that,” says KaNeeTa Kimble, Swiffer senior brand director, Procter & Gamble. “Since its introduction in 1999, Swiffer has paved the way in floor cleaning innovation, and it’s important to us that we keep raising the bar for what it means to get a Swiffer clean. The Sweep + Mop Deluxe continues the Swiffer legacy, providing a big clean in small spaces with a more durable, collapsible stick for easy storage.”

Tapping into decades of research and testing, the new Sweep + Mop Deluxe is designed with a consumer-first focus to enhance the everyday clean. Features include:

• The first Swiffer floor cleaning product that features a collapsible stick that retracts to half its size for storage in tight spaces, collapsing from 50 to 25 inches
• A 360-degree swivel head for easy maneuverability and flexibility – to clean hard to reach spaces such as baseboards, behind toilets and under furniture
• A locking head to help scrub sticky messes
• A 50% more durable stick compared to the current Swiffer Sweep + Mop
• The new Sweep + Mop Deluxe offers both dry sweeping and wet mopping capabilities, allowing users to tackle multiple kinds of messes with the convenience of a single tool
• Newly designed Heavy Duty Wet Cloths include an upgraded scrubbing strip that offers users 75% more scrubbing power compared to the Swiffer Wet Mopping cloths
• The Heavy Duty Dry Cloths trap and lock twice the amount of dust and hair compared to a broom

The Swiffer Sweep + Mop Deluxe is currently available at major retailers nationwide in stores and online. The Swiffer Sweep + Mop Deluxe Starter Kit includes the collapsible Sweep + Mop Deluxe, Heavy Duty Dry Cloths and Heavy Duty Wet Cloths. The all-new Heavy Duty Wet Cloths are now available as refills.